Amy is a design editor, writer, and strategist.

Amy was editor of Architecture Media’s Artichoke magazinethe Design Institute of Australia’s official publication — and InteriorsAu.

Over five years at Kinfolk — most recently as brand director — Amy facilitated the company’s expansion from the USA to Europe, built and led the team to relaunch the print and digital magazine, opened a gallery, and produced bestselling books.

In 2020, Amy co-founded Værnis Studio in Copenhagen to support international clients with brand strategy, writing, photography, and art direction. Værnis unites the French ‘vernissage’ with the Danish ‘værk,’ meaning ‘work.’

During her 15-year career, Amy has written Norm Architects’ bestselling books Soft Minimal (2022) and Stillness (2024), judged design awards, moderated panels, interviewed renowned designers, collaborated with diverse clients, and launched new brands.

Amy has lived and worked in Australia, North America, and Europe, cultivating a broad perspective and network. She is now based between Melbourne and Copenhagen.
Portrait of writer, editor, and strategist, Amy Rosa Woodroffe