AMY ROSA

WOODROFFE

Amy is an editor, writer, and strategist working in architecture and interior design. 

Amy was editor of Architecture Media’s Artichoke magazine — the Design Institute of Australia’s official title — and Interiors,Au.

As Kinfolk’s brand director for 5 years, Amy facilitated the company’s expansion from the USA to Europe, built and led the team to relaunch the print and digital magazine, open a gallery, and produce bestselling books.

In 2020, Amy co-founded Værnis to support international clients with brand strategy, writing, and art direction. Værnis unites the French ‘vernissage’ with the Danish ‘værk,’ meaning ‘work.’

During her 15-year career, Amy has written Norm Architects’ bestselling books Soft Minimal (2022) and Stillness (2024), judged design awards, mediated panels, interviewed renowned designers, collaborated with diverse clients, and launched new brands.

Amy has lived and worked in Australia, North America, and Europe, cultivating a broad perspective and network. She is now based between Melbourne and Copenhagen.
 



CONTACT





CLIENTS & COLLABORATORS


3daysofdesign—Copenhagen, Denmark

&Tradition—Copenhagen, Denmark

Aesop—Copenhagen, Denmark

All the Way to Paris—Copenhagen, Denmark

Architecture Media—Melbourne, Australia

Artisan Books—New York, USA

Audo—Copenhagen, Denmark

Common State—Melbourne, Australia

COS—Copenhagen, Denmark

Design Hotels—Berlin, Germany

Dia Art Foundation—New York, USA

Frama—Copenhagen, Denmark

Gallery Sally Dan-Cuthbert—Sydney, Australia

Georg Jensen—Copenhagen, Denmark

Gestalten—Berlin, Germany

GRAS—Edinburgh, Scotland

Kinfolk—Copenhagen, Denmark

Lovell Chen—Melbourne, Australia

Impulse—Berlin, Germany

Max & You—Melbourne, Australia

MENU—Copenhagen, Denmark

Mobilia—Perth, Australia

Møbel Copenhagen—Copenhagen, Denmark

New Works—Copenhagen, Denmark

NHO—Melbourne, Australia

Norm Architects—Copenhagen, Denmark

Openhouse—Barcelona, Spain

Space Between—Copenhagen, Denmark

Stilleben—Copenhagen, Denmark

Studio David Thulstrup—Copenhagen, Denmark

Studio Ongarato—Melbourne, Australia

Vice & Virtue—Melbourne, Australia


Vogue Scandinavia—Stockholm, Sweden





PUBLICATIONS


Stillness—by Norm Architects, Gestalten 2024

Soft Minimal—by Norm Architects, Gestalten 2022

Every Day Still Life—Stilleben, 2022


The Touch—by Kinfolk & Norm Architects, Gestalten 2019


The Kinfolk Entrepreneur—Artisan Books 2017


The Kinfolk Home—Artisan Books 2015







STUDIO SITE


ALL WORK IS COPYRIGHT. PLEASE GET IN TOUCH BEFORE PUBLISHING ANY CONTENT FROM THIS SITE. ©2023